Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They help websites recognise your device and store information about your preferences or past actions.

Cookies can be:

– Session cookies – Temporary cookies that expire when you close your browser.

– Persistent cookies – Cookies that remain on your device for a set period or until you delete them.

We use cookies to:

– Enable essential website functionality (shopping cart, checkout)

– Remember your cookie consent preferences

– Understand how visitors use our Website to improve our service

– Analyse website traffic and performance

4.1 Essential Cookies (Always Active)

These cookies are necessary for our Website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as they are essential for the Website to work.

We use essential cookies to enable your shopping cart, remember items during checkout, and manage your session. These cookies are necessary for our store to function properly and do not require consent

4.2 Analytics Cookies (Require Consent)

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. We use this data to improve our Website and user experience. We use Google Analytics cookies to understand how visitors use our site. These cookies track page visits, session duration, and user interactions anonymously

For visitors in the UK, we use low-risk analytics cookies to improve our service under the statistical exception of the UK Data Act 2025. For visitors in the EU and other opt-in jurisdictions, we only activate these cookies if you provide explicit consent via our banner.

We use Google Analytics to understand how visitors use our Website. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.

Data Retention: Google Analytics 4 (GA4) event-level data is retained for 14 months, after which it is automatically deleted. This ensures we do not hold identifiable data longer than necessary for service improvement.

IP Anonymisation: We have enabled IP anonymisation, which means Google Analytics anonymises your IP address as soon as technically feasible.

6.1 Managing Cookies Through Our Banner

When you first visit our Website, you will see a cookie consent banner. You can:

– Accept All – Allow all cookies including analytics

– Reject All – Reject optional cookies (only essential cookies will be used)

– Customise – Choose which cookie categories to accept

Your choice will be remembered for 12 months. You can change your preferences at any time by clicking the cookie settings icon on our Website.

6.2 Managing Cookies Through Your Browser

You can control and delete cookies through your browser settings. Please note that removing or blocking cookies may impact your user experience, and some features may not function properly.

How to manage cookies in common browsers:

– Google Chrome: Settings → Privacy and security → Cookies and other site data

– Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data

– Safari: Preferences → Privacy → Cookies and website data

– Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data

For other browsers, please consult your browser’s help documentation.

6.3 Opt-Out of Google Analytics

You can opt out of Google Analytics tracking by:

– Using our cookie banner to reject analytics cookies

– Installing the Google Analytics Opt-out Browser Add-on: [https://tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout)

Some cookies are placed by third-party services that appear on our pages:

– Google Analytics – Web analytics service operated by Google LLC

– Payment Processors – When you make a purchase, payment processing services may set their own cookies (these are covered by their respective privacy policies)

We do not control these third-party cookies. Please review the privacy policies of these services for more information.

Data may be processed outside the UK/EEA (e.g., in the US by Google). We ensure these transfers are protected by Standard Contractual Clauses (SCCs) or equivalent UK/EU approved safeguards to maintain the same level of protection for your data. 

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.

When we make changes:

– We will update the “Last Updated” date at the top of this policy

– If changes are significant, we may notify you via email or a prominent notice on our Website

– Continued use of our Website after changes constitutes acceptance of the updated policy.

Under the General Data Protection Regulation (GDPR) and UK PECR, you have the right to:

– Access – Request information about cookies we use

– Rectification – Request correction of inaccurate data

– Erasure – Request deletion of your data (where applicable)

– Restriction – Request limitation of processing

– Objection – Object to certain types of processing

– Withdrawal of consent – Withdraw cookie consent at any time through our cookie banner

To exercise any of these rights, please contact us using the details below.

If you have questions about this Cookie Policy or how we use cookies, please contact us:

Email: info@beautyofmind.net

Website: beautyofmind.net (link to contact form)

For general privacy inquiries, please refer to our Privacy Policy.

If you are located in the European Economic Area (EEA) or UK and believe we have not handled your data appropriately, you have the right to lodge a complaint with your local data protection authority:

– EU: Contact your national data protection authority (list available at [https://edpb.europa.eu/about-edpb/board/members_en](https://edpb.europa.eu/about-edpb/board/members_en))

– UK: Information Commissioner’s Office (ICO) – [https://ico.org.uk](https://ico.org.uk)

End Of Cookie Policy

Last Updated: February 2026