BOM

Beauty of Mind is a London-based concept brand. We create intentional ethical artefacts that remind you of one truth: your mind is your greatest ally.

The Artefacts

These are not products claiming to heal you. Still, for us at BOM, they are not “just products”. They are mindful anchors. A cap in the mirror. A hoodie on your body. A notebook on your desk. Physical reminders for days when you need to be reminded of the beauty of your mind.

The 20%

We give 20% of every sale, not profit, directly to eating disorder organisations.

Eating disorders have the highest mortality rate of any mental illness, yet receive less than 1% of mental health research funding. We fund research, treatment, and recovery.

The Impact

Your purchase creates two things:

1. A reminder for you
2. Funding for someone else’s exit

Reported quarterly. No exceptions.

We Survive. We Remind. We Give Back.

Your mind is your greatest ally. It’s time to start acting like it.