BOM exists to remind you of the beauty of your mind.

The founder survived eleven years of severe anorexia. The realisation was simple: the same mind that nearly killed her was the only thing that could save her.

Beauty Of Mind exists to keep that truth alive.

We create beautiful reminders that the mind is one’s greatest ally, and we donate 20% of every sale to eating disorder research and non-profits. We build a community of people who’ve chosen themselves.

Eating disorders have the highest mortality rate of any mental illness. They receive less than 1% of research funding. The situation is similar across most countries.

There is also quite a big philanthropic gap – unlike some other illnesses, where public donations drive the majority of research, public donations make up only about 4% of UK mental health research funding. 

We use commerce to fund what awareness alone cannot: research, treatment, recovery.

BOM. We Survive. We Remind. We Give Back.